Pennyroyal is a boutique product design studio specializing in a variety of premium-quality jewelry and collectibles for wholesale clients and licensing partners.

From its humble beginnings at a coffee table in 2005, to partnering with some of the most iconic brands in the world, Pennyroyal's goal has always remained the same; to create objects that connect people to the things that are important to them.

Pennyroyal was founded by Tim Foster in 2006, following several formative years in marketing and artist development at a major record label. That early experience, working at the intersection of creativity, storytelling, and commerce, shaped the way Pennyroyal approaches every project: not as merchandise, but as meaningful objects that connect artists and fans.

As founder, chief designer, and creative director, Tim brings a rare blend of hands-on craftsmanship, production knowledge, and obsessive attention to detail. Pennyroyal grew out of his background in handmade jewelry and evolved naturally into a studio known for translating emotion, history, and identity into thoughtfully designed products. Whether working in precious metals, enamel, silicone, or mixed materials, the goal is always the same: create objects that feel intentional, lasting, and personal.

Originally from Minnesota, Tim has called Los Angeles home for over two decades. He is a lifelong drummer, and music remains a constant influence in his work. Outside the studio, he enjoys sailboat racing, paddle boarding, hiking, biking, and traveling with his wife, Danna, experiences that continually inform his perspective as a designer and creative partner.

In 2026, Pennyroyal celebrates its 20th Anniversary, marking two decades of independent creativity, collaboration, and evolution.

Read more here about Pennyroyal's long and winding history.

Based in San Francisco, CA, Monroe is an accomplished merchandising and brand executive with over 20 years of experience working with a variety of top entertainment clients and merchandise companies.

Monroe joined the Pennyroyal team in 2012 and his broad skill set in artist relations, merchandising, licensing and marketing makes him uniquely qualified to oversee the development and execution of merchandising and brand franchise management.

Monroe is a talented guitar player with deep familial roots in the San Francisco music scene and has been in a successful Tom Petty tribute band called “Petty Theft” for the past 15 years.